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Our philosophy

We're not here to tell you who to be. 
You already know.

Urban Theory Co builds everything you need to live that truth—starting with tees that work.

Bestsellers

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Becoming: The Now Oversized T-shirt - Urban Theory Co

Becoming: The Now Oversized T-shirt

Becoming: The Now Oversized T-shirt

Rs. 876.00
Belong: The Strength Oversized T-shirt - Urban Theory Co

Belong: The Strength Oversized T-shirt

Belong: The Strength Oversized T-shirt

Rs. 897.00
Breathe: The Permission Oversized T-shirt - Urban Theory Co

Breathe: The Permission Oversized T-shirt

Breathe: The Permission Oversized T-shirt

Rs. 964.00
Confident: The Quiet Kind Oversized T-shirt - Urban Theory Co

Confident: The Quiet Kind Oversized T-shirt

Confident: The Quiet Kind Oversized T-shirt

Rs. 875.00

Soft Femininity Collection

Woman wearing Vacation Vibe: The Freshness cotton T-shirt with relaxed fit, perfect for 30+ women, standing stylishly in front of historic building.

Vacation Collection